FACEBOOK AND TWITTER MANAGER

YOU MAY BE ON FACEBOOK/TWITTER, BUT IS YOUR COMPANY?

Many business owners today see the need to have their companies profile on Facebook and Twitter, but most are too busy to get this setup and to manage it. Yet, so many businesses see great advantage in social media being part of their marketing strategy.

0526 has just the solution for you. Let us create and manage your company’s Facebook Page and Twitter Account. We will setup the pages for you, post messages on your wall and send out tweets. We will also monitor who is accessing your pages and what they are saying and provide you with the feedback, as well as reports on activity.

For only R49.50* per month you get the following:

• Facebook Fan Page Setup.
• Twitter Page Setup.
• 365 scheduled posts per annum on your Facebook Fan Page Wall.
• 365 scheduled tweets per annum on Twitter.
• Continuous monitoring of Direct Messages and Mentions on Twitter and/or Facebook.
• Monthly activity reports for Facebook.
• Facebook & Twitter Links for your website.

* Payable annually @ R594.00 per annum.

There are many more factors to consider before putting together a social media marketing strategy; however, if done properly can be extremely beneficial to your company.

• Be open-minded and change the traditional way you communicate with customers, employees, investors, partners, the media, etc. As an entrepreneur, it is important to create a social mind-set for relationship marketing, networking, engaging and collaborating.
• Educate yourself and become familiar with all the categories of social media and how they can be integrated together as well as the entire marketing mix in order to leverage and maximise your efforts.
• Pinpoint existing resources that may be needed for social media (employees, time, budget, tools, etc.).
• Determine if you have weaknesses in your business that may potentially hurt you online (i.e., poorly designed website or no website, bad customer service, weak content, negative comments from customers, etc.)
• Determine if you have strengths in your business that you can leverage online (i.e., available content such as videos, e-Books, or brand lovers who are already talking about you, etc.)
• See what your competitors are doing with social media. Just observe and takes notes; do not be a copy-cat.
• Identify your target audience, and determine when and where they hang out online.
• Set clear goals and objectives. Goals are general statements (i.e., “We want to leverage social media to improve customer service”). Objectives are more specific and measurable (i.e., “By December 2010, we want to triple traffic to our website and increase sales by 20 percent”).
• Decide what you want to use social media for (i.e., prospecting, recruiting, customer service, etc.) and how you want to engage your online audience. Do you want to use social media for communication, collaboration, education, entertainment or all of them?